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A Little 'Intel' on Apple's Next Move January 04, 2008

With Macworld Expo just days away, the pre-"Stevenote" buzz is building fast. The rumors about what Apple Chief Executive Steve Jobs might unveil in his keynote speech...

Apple TV: Time to Get Serious February 03, 2009

Ever since Apple TV hit store shelves in early 2007, company executives have insisted on calling this curious little box-shaped gadget a "hobby." In 2007, Apple (AAPL)...

How Apple Could Mess Up, Again January 09, 2006

These days it's hard to find a pundit willing to question Apple Computer's (AAPL) long-term prospects or the calls of its famous CEO, Steve Jobs. After all, Apple's ...

An Apple Board of Directors for the 2010s August 09, 2009

Now that Google (GOOG) CEO Eric Schmidt has left Apple's board, the path is clear for the company's next likely director, Chief Operating Officer Tim Cook, to join. ...

Greenpeace Loves to Pick On Apple October 26, 2007

There Greenpeace goes again. First it was the Mac. Now it's the iPhone. I've harrumphed before, in this column (BusinessWeek.com, 3/29/07) and in my blog, about ...

Apple Is Greener Than Greenpeace Says December 07, 2008

I couldn't help but notice the timing. Only a day after the environmental activist group Greenpeace on Nov. 24 released the 10th iteration of its Guide to Greener ...

Why Apple Should Put iTunes Inside Your TV September 29, 2009

Before I get to the points that might create a stir, here's one that won't: For music, Apple's iTunes store is an enormous success. Customers have downloaded 8.5 ...

Apple May Need to Play Better with Others January 14, 2008

If this year's Macworld Conference & Expo follows form, Apple (AAPL) Chief Executive Steve Jobs will pull the curtain back on a new device or two that will capture the...

Apple's Schiller Defends iPhone App Approval Process November 22, 2009

Apple (AAPL) is under fire from some developers for the way it vets applications that can be sold on its online App Store. Facebook developer Joe Hewitt goes so far as...

Hewlett-Packard Out-Touches Apple November 19, 2008

From the first time Steve Jobs demonstrated "the pinch"—the two-finger gesture used to zoom in and out of photos and Web pages on the iPhone—some Apple ...

Apple: A Product Plateau? October 02, 2008

Where does Apple go from here? The question lies at the heart of the media and industry buzz that so often surrounds a company adept at surprising and confounding even...

The Future of Apple January 10, 2007

If there was anything on the minds of higher-ups at wireless handset manufacturers on Jan. 9, it was very likely what to take for a headache—a pounding one ...

Apple: Finding Even More Uses for iTunes October 12, 2009

As Apple closes in on the release of a device usually described as a tablet—most likely in early in 2010—my thoughts turn to the role of iTunes, the online...

Schmidt's Apple Gig: He Worked for Free August 06, 2009

Google Chief Executive Eric Schmidt served on Apple's board essentially without pay, though he did accept $8,700 of Apple gear and a $7,500 "commemorative gift." A ...

Apple: How Long a Rally? October 27, 2009

The rally that propelled Apple's shares to a record has sparked debate over how much further the stock could rise, with most analysts expecting the gains to continue. ...