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Second Life Marketing: Still Strong May 05, 2008

Almost exactly two years ago, a BusinessWeek cover story about Second Life sparked a swarm of interest from real-world companies looking to advertise in the ...

Private Alternatives to Second Life August 22, 2008

If prototyping a new product in Second Life seems a bit too unpredictable for your taste, there is a tamer alternative: hosting a private corner of cyberspace on your ...

Second Life Lessons November 27, 2006

Slide Show >> For real-life companies from Warner Bros. () to Adidas () to Intel () seeking to brand themselves as hip and forward-thinking, virtual community Second ...

Jerry Levin on What He's Learned in His Second Life July 03, 2008

In the annals of CEO pummelings, few have taken as brutal a beating as former Time Warner (TWX) chieftain Jerry Levin. In the wake of a catastrophic $106 billion ...

Big Spenders of Second Life April 16, 2007

Alyssa LaRoche is rolling in Linden dollars, the hard currency of virtual world Second Life. Sure, the money is digital, but it can be exchanged for real U.S. ...

The Dark Side of Second Life November 21, 2006

Concerns ran high among the hundred or so gathered for a community meeting in Second Life, the online virtual world. The group had crowded into town hall to hear ...

Europeans Crowd into Second Life May 04, 2007

The popularity of Second Life continues to rocket, with the virtual world currently proving even more popular in Europe than in the US. In March, 61 per cent of active...

Big Media Gets a Second Life October 17, 2006

Slide Show >>On Oct. 17, a new edifice will rise up in the midst of the sprawling online virtual world Second Life. On a 1-acre lot, you'll find the digitized ...

How Second Life Changes Customer Service April 10, 2007

Web 2.0 is still the hottest buzzword in tech circles, with every big brand worth its salt rushing to open a headquarters in Second Life or build its own MySpace page....

Virtual Booze: Diageo Taps Second Life June 11, 2007

Changing consumer trends and the new generation of young "digital natives" are forcing drinks giant Diageo to exploit new digital marketing channels such as the ...

Where Does The First Life End And The Second Life Begin? May 22, 2006

"My virtual life," our May 1 Cover Story about the virtual worlds of massive multiplayer games, among them Second Life, drew many reader comments on BusinessWeek.com. ...

Beyond Second Life June 11, 2007

Slide Show >> Is there life beyond Second Life? Companies ranging from Walt Disney () to Wells Fargo () are seeking alternative virtual worlds with both greater ...

Second Life Tip Sheet November 27, 2006

1. Design your avatar. The first place to start -- even just to research firsthand what other corporations are doing -- is to sign up for a free Second Life account ...

EU Mulls Outpost in Second Life March 05, 2007

The European Union is looking into entering the virtual world and opening up an office in Second Life - an increasingly popular internet-based virtual world - which ...

Get a Second Life October 29, 2007

Rhonda Lillie makes about $12,000 a year selling virtual shoes to virtual people in a virtual world. Her Goth-inspired shop, Hearts Desire, opened in February, 2005, ...

I Was a Second Life B-School Student April 16, 2007

My avatar—a bronzed brunette in jeans and a purple sweater—recently visited an island in the virtual world where INSEAD, an international business school ...

Business, and Startups, in Second Life August 22, 2008

Robert Curet, the owner of Little Wonder Studio in Burbank, Calif., has all the high-powered software you'd expect a modern toy developer to use: Rhino 4.0 for ...

Second Life Lessons October 30, 2006

Launching a digital version of a car within an online universe where most residents fly or teleport from place to place can be a challenge, even for an innovative ...

Palmisano Gets A Second Life November 20, 2006

Slide Show >> It's not every day that you hear the captain of a $90 billion multinational gleefully bragging about his alter ego in the online world. But these days, ...

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